通常,优化主要分为系统优化和官网优化
系统优化
万词霸屏
万词霸屏的实现原理:
1.开发(购买)一个可以根据我们提供的关键词(几十-几百),图片,句子,段落,自动拼接成几十万标题,关键词(长尾词),文章的程序。
2.找到一个高权重高收录量的网站,租下其二级目录,然后利用反向解析让其访问到1里面指定的程序代码(我们做的网站)。
由于租下来的二级目录大部分是高收录的,因此其二级目录下面的内容也会很快被百度收录,同时因为目录也是高权重的,所以可以在短时间内(一般1-2周内)有大量的关键在百度首页。
优点:短时间内能上大批量的长尾关键词。
缺点:
1.关键词大部分是长尾词,小词,主词一般上不了。
2.因为大部分内容是拼接的,很容易被搜索引擎识别(一般时间是在2周左右),所以大部分词上的快,掉的也快,需要不断的用系统重新拼接发布。
案例:
闪速推,91速排,云网客等产品 ,霸屏的展示形式可查看:cn.sonhoo.com/sutui
B2B信息群发系统
B2B信息群发系统,顾名思义,就是帮助客户把关键词,内容一键发布到各大B2B平台上,类似于用机器发帖,依靠相关平台的高权重高收录特性,达到上排名的效果。
优点:
1.相比于官网优化短时间内能上很多词。
2.相比于万词霸屏,上词后比较稳定,排名短时间内一般都不会下降。
缺点:
1.相较于官网优化,一般只能上长尾词。
2.上词速度没有万词霸屏的速度快。
3.因为相当于是在B2B网站发内容,所以落地页是在B2B平台上,不是自己控制的内容页面上面,对于客户的转化率与品牌传播不利
案例:
258商务卫士 http://www.258weishi.com/case.html
站群系统
站群系统,顾名思义,就是一次性生成几千个独立域名的官网,然后用系统一键管理,同时优化几千个官网,达到上排名的目的。
优点:推广子站数量多、能被快速收录,实现大收录;大批量子站导流,轻松达到站群高流量;一站式操作,1人可管理千站推广及运维;相较于官网优化,1~3个月显现初步收录排名效果,时间越久效果更突出。
缺点:站点数量较多,需要花很大精力去构思并维护后台。
案例:http://www.iisp.com/multisite/case.php
官网优化
官网优化,就是给客户建立一个网站,然后利用各项优化手法把官网的目标关键词优化到百度靠前的位置。系统优化我个人理解可以比喻成买了一套房子,只需要去布置室内装饰即可;官网优化更像是自己精心设计,一砖一瓦搭建起来的,需要倾注的精力和时间是最大的,他是一项长期的投入。从本质上来说,所有的系统优化都是由官网优化拓展的其他优化分支/形式。
优点:自由发挥,能否上词以及上多少词,取决于操盘者的个性化设计,要求较高。
缺点:时间周期长,正常情况下,80%的人都坚持不下去。
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